The Rogers Furniture Warehouse, designed by Trost & Trost and located at First & Florence, was erected in 1925 by Gus Momsen as an investment property. Designed in an Early 20th Century Commercial style of architecture (called “New American” by the architects), it is the current home to the First Avenue Lofts. The Building Contractor was J.P. Morgan, and the structure cost $40,000 to erect. For more information, please see https://www.facebook.com/TrostSociety/posts/3031665700284809
Photograph courtesy of Zillow at https://www.zillow.com/homedetails/300-S-Florence-St-El-Paso-TX-79901/168694906_zpid/
— Mark Stone
Additional Details
Type: Commercial
Construction Date: Jan 1, 1925
Address: 300 S Florence St, El Paso, TX 79901, USA
Condition: Restored